Leading organisations are expected to be thought-leaders and share knowledge with their stakeholders. Unlike advertising and marketing, it promotes the ‘standing’ of the business, rather than its products of services.

One such organisation is the Randstad group – a global employment service and advisory business. Originally conceived in the Netherlands as a useful guide to all things employment, the ‘workpocket’ has become a global concept of providing local guides to issues “that keep managers awake at night”.

  

The workpocket Singapore is a typical example of the guides that Mot Juste wrote and produced for Randstad's operating companies in the UK, Australia, Singapore and France. These guides are in print, online or a combination of the two. The common factor is that they are always objective, informative, accessible and up-to-date.