BRANDING
Branding
Sometimes a brand just needs a make-over, maybe there are too many versions of your logo in circulation, the colour palette needs to be sharper, or new applications such as vehicle livery or signage need to be added.
Of course, you may need a completely new corporate identity. Mot Juste has been working
with some of the largest, but also many smaller businesses to create a brand that reflects their personality .
Updating the brand
Working with British-American Tobacco's corporate identity guardian, we standardised the appearance of its logo, typography and colours across all operating companies. Some modifications were made to the logo to improve its appearance in print. Instead of a costly brand manual, we created a series of leaflets that set out the rules.
Each leaflet dealt with one aspect of the brand, such as applications for stationery for the operating companies; use of colour; and guides to signage.