HOW WE EVOLVED
Mot Juste was formed in 1980, initially producing corporate and product brochures in different languages – European, Arabic and Japanese (as the name would suggest). Long-term projects for companies such as British-American Tobacco, Re-insurance brokers Greig Fester and Orbital Sound followed.
The company expanded into motor sport PR and managed Firestone’s production saloon car racing programme. In 1990, the PR division de-merged and Mot Juste continued with editorial design and contract publishing.
Mot Juste’s work evolved from writing and designing corporate literature to creating residents’ magazines for local authorities, to researching and writing HR handbooks and white papers on recruitment topics. More recently, we added book publishing with a range of titles on West African culture and current affairs.
In the early years we employed writers and designers. This gradually changed to working with freelance associates, due to the changed nature of the work and the way people want to work.
From our small studio in London's Marylebone, we moved to larger studios in various South London locations. In 2011, the business was moved to Wapping and in 2017 to Canterbury.